Final draft

Advertising and People

At all times, we are exposed media such as TVs, radios, Internet, smartphones and newspapers. Sometimes, we ignore the important part of those. About advertisements.

We can see it everywhere, even for walking the street. It is very short time and we think it is not important to decide buying the goods. Also, many people think the ad's time is the enjoying time to model that appear in the ad.

However, ad is very important in the business and company very consider it. And an advertising companies always nervous if the ad is completely achieve or not. But, It is unnecessary concern. Because of my argument that Advertisements are effective in moving people's emotions

Since Egyptians used papyrus to make sales articles and wall posters, ads appeared too. It is very historical and important picture of human life. Of course, ad is connected with human, so ad can control the human's various intentions. WALTER D. SCOTT said "Advertisements are sometimes spoken of as the nervous system of the business world ... As our nervous system is constructed to give us all the possible sensations from objects, so the advertisement which is comparable to the nervous system must awaken in the reader as many different kinds of images as the object itself can excite". As he said, It is nervous system. However, If you use the skills which can move people's purchasing need and enjoy the making ad, people will think your goods is exciting.

(www.theatlantic.com/magazine/archive/1904/01/psychology)

First of all, meaning of the words advertising psychology is ' It is a part of business psychology. And it includes psychology which explains the people's behaviors associated with advertisement such as perception about advertisement, memory, the motivation caused by advertisement, behavior and so on, also It includes social psychology which explains consumer's behavior.'(wikipedia)

We are always see the TV, radio, smartphone, SNS and newspaper. There must be advertisement. We sometimes ignore and even are irritated with it. However, advertising is most important part of business and advertising companies are always nervous if their advertising achieve or not. But people don't know advertising can move their mind effectively. Thus, I write this essay.

Humans don't know how operate their mind when they watch the ad  and they can't control their mind well. Human mind is controlled by manipulation well, for example, the angry person may feel better, if someone give the present him. Also, there is a korean idiom that is ' Praises can even make a whale dance.' However, an advertising companies are always nervous about their achievement. If people ignore me, people will not know what happen in their mind when they watch the ad and an advertising companies will worry and reconsider their ads continuously. This is common sense of consumers and may reduce advertising companies' concern.

The first of all, it is cognitive dissonance. People might experience this phenomenon frequently because this theory close to our life. It refers to a condition including conflicting beliefs, behaviors or attitudes. This produces a sensation of inconvenience leading to an change in one of the attitudes, beliefs or behaviors to lessen the inconvenience and restore balance. (Leon Festinger, 1957, Theory of Cognitive Dissonance)
The example of applying to advertising is next.The cognition which is 'snack is harmful our body' conflicts with the behavior that we eat the snack and make the cognitive dissonance. This makes the customers' purchasing need lower. Thus, through the advertisement the cognition change into 'snack is helpful to supply nutrition' and resolve dissonance.

Secondly, it is classical conditioning. It is unfamiliar psychology theory to us . Classical conditioning which is called also Pavlovian conditioning or respondent conditioning is a kind of learning that happens when a conditioned stimulus (I call this the CS) is paired with an unconditioned stimulus (I call this the US). Often, the CS is a neutral stimulus (For example, it is the sound of a tuning fork) the US is biologically potent (For example, it is the taste of food) and the unconditioned response (I call this the UR) to the US is an nonlearned reflex reaction (For example, it is the salivation). After pairing is repeated (some learning may occur already after only one pairing), the organism displays a conditioned response (I call this the CR) to the CS when the CS is presented lonely. The CR is often similar to the UR (see below), but unlike the UR, it have to be acquired through experience and is relatively impermanent.(Stephen B. Klein, 1989, Contemporary Learning Theories: Pavlovian Conditioning and the Status of Traditional Learning Theory) The example of applying to advertising is next.

Everyone feels that the golden M like arches symbolizes the McDonalds hamburgers and thinking of hamburgers usually makes people hungry. So, McDonalds has successfully applied classical conditioning on almost all over the world to associate McDonalds' golden arch logo with hunger for food. I am not just picking on McDonalds every present day ads use classical conditioning to pair their food (It is US) with a specific behavior response (It is CR). Any ads which you see on the TV or hear on the radio is applying classical conditioning to make you alter your behavior and buy their food. Cola, pizzas, hamburgers, french fried potatoes, cars, and even toilet paper commercials aren't exception. Ads are made with this psychological principal in mind to insert deep into your mind and your wallet.

Lastly, it is the decoy effect. Recently, we take this effect well. The decoy effect which is also called asymmetric dominance effect is the phenomena whereby people that have mind to purchase the good will be likely to have a specific alteration in preference between two choices when also showed to a third option that is disproportionately dominated. An choice is disproportionately dominated when it is inferior in all respects to one choice; but, in comparison to the other choice, it is inferior in some respects and superior in others.(Dan Ariely, 2010, Predictably Irrational)
The example of applying to advertising is next.
Starbucks starts the event that if you buy the 17 coffees, Starbucks give you Starbucks' diary in every end of year. However, the consumers increase 20%~30% when beginning of November that Starbucks starts event.

In conclusion, following like these methods, ad producers can control human mind to buy the goods completely and finally they should not concern their ads achievements.

Critics say 'How do you explain "approach aversion effect"?' and 'It influences on each person differently' different '. Approach aversion different is defined as people tends to approach to them physically and psychologically. Ad approach to people's mind psychologically with showing the video which moves people's mind. Thus, they say people tend to despise ad. Unfortunately, it is good for ad companies. Because ad companies have only to avoid the making video that people despise. Then, ad companies can make more complete ad. And they criticize with psychology effect is personal. Of course, It is also partly right. However, ad is not focus person but people. That is, ad have to control groups' tendency. Psychological effect show us that most people tend to behave in speculate situation. Thus,It is unnecessary that some people's behavior that is not take psychological effect. Ad focus on the group. Thus, critics' thought is wrong.

It is not hard to sources that will prove people are controlled by ad producers' psychological skills and the reasons why ad producers should not nervous to their ad. As I mentioned, humans don't know their mind well and can't control well. Human mind is enough controlled by manipulating, but an advertising companies are always nervous their achievement. Thus, this writing is important to show consumers and ad producers that 'the mind process when you watch the ad' and 'you should not nervous to their ad's achievement'. If people ignore me, people will not know what happen in their mind when they watch the ad and an advertising companies will worry and reconsider their ads. This will be common sense of consumers and may reduce advertising companies's concern. Further, it will be basic of ad psychology and influence on marketing part.

second draft

At all times, we are exposed media such as TVs, radios, Internet, smartphones and newspapers. Sometimes, we ignore the important part of those. About advertisements.

We can see it everywhere, even for walking the street. It is very short time and we think it is not important to decide buying the goods. Also, many people think the ad's time is the enjoying time to model that appear in the ad.

However, ad is very important in the business and company very consider it. And an advertising companies always nervous if the ad is completely achieve or not. But, It is unnecessary concern. Because of my argument that Advertisements are effective in moving people's emotions

Since Egyptians used papyrus to make sales articles and wall posters, ads appeared too. It is very historical and important picture of human life. Of course, ad is connected with human, so ad can control the human's various intentions. WALTER D. SCOTT said "Advertisements are sometimes spoken of as the nervous system of the business world ... As our nervous system is constructed to give us all the possible sensations from objects, so the advertisement which is comparable to the nervous system must awaken in the reader as many different kinds of images as the object itself can excite". As he said, It is nervous system. However, If you use the skills which can move people's purchasing need and enjoy the making ad, people will think your goods is exciting.

First of all, meaning of the words advertising psychology is ' It is a part of business psychology. And it includes psychology which explains the people's behaviors associated with advertisement such as perception about advertisement, memory, the motivation caused by advertisement, behavior and so on, also It includes social psychology which explains consumer's behavior.' 

We are always see the TV, radio, smartphone, SNS and newspaper. There must be advertisement. We sometimes ignore and even are irritated with it. However, advertising is most important part of business and  advertising companies are always nervous if their advertising achieve or not. But people don't know advertising can move their mind effectively. Thus, I write this essay.

Humans don't know their mind well and can't control well. Human mind is controlled by manipulation well, but an advertising companies are always nervous about their achievement. If people ignore me, people will not know what happen in their mind when they watch the ad and an advertising companies will worry and reconsider their ads continuously. This is common sense of consumers and may reduce advertising companies' concern.

The first of all, it is cognitive dissonance. This theory is common to us because we learned about it in advanced writing class. It refers to a condition including conflicting beliefs, behaviors or attitudes. This produces a sensation of inconvenience leading to an change in one of the attitudes, beliefs or behaviors to lessen the inconvenience and restore balance. The example of applying to advertising is next. The cognition which is 'snack is harmful our body' conflicts with the behavior that we eat the snack and make the cognitive dissonance. This makes the customers' purchasing need lower. Thus, through the advertisement the cognition change into 'snack is helpful to supply nutrition' and resolve dissonance.

Secondly, it is classical conditioning. It is unfamiliar psychology theory to us .  Classical conditioning which is called also Pavlovian conditioning or respondent conditioning is a kind of learning that happens when a conditioned stimulus (I call this the CS) is paired with an unconditioned stimulus (I call this the US). Often, the CS is a neutral stimulus (For example, it is the sound of a tuning fork) the US is biologically potent (For example, it is the taste of food) and the unconditioned response (I call this the UR) to the US is an nonlearned reflex reaction (For example, it is the salivation). After pairing is repeated (some learning may occur already after only one pairing), the organism displays a conditioned response (I call this the CR) to the CS when the CS is presented lonely. The CR is often similar to the UR (see below), but unlike the UR, it have to be acquired through experience and is relatively impermanent.The example of applying to advertising is next.

Everyone feels that the golden M like arches symbolizes the McDonalds hamburgers and thinking of hamburgers usually makes people hungry. So, McDonalds has successfully applied classical conditioning on almost all over the world to associate McDonalds' golden arch logo with hunger for food. I am not just picking on McDonalds every present day ads use classical conditioning to pair their food (It is US) with a specific behavior response (It is CR). Any ads which you see on the TV or hear on the radio is applying classical conditioning to make you alter your behavior and buy their food. Cola, pizzas, hamburgers, french fried potatoes, cars, and even toilet paper commercials aren't exception. Ads are made with this psychological principal in mind to insert deep into your mind and your wallet.   

Lastly, it is the decoy effect. Recently, we take this effect well. The decoy effect which is also called asymmetric dominance effect is the phenomena whereby people that have mind to purchase the good will be likely to have a specific alteration in preference between two choices when also showed to a third option that is disproportionately dominated. An choice is disproportionately  dominated when it is inferior in all respects to one choice; but, in comparison to the other choice, it is inferior in some respects and superior in others.
The example of applying to advertising is next.
 Starbucks starts the event that if you buy the 17 coffees, Starbucks give you Starbucks' diary in every end of year. However, the consumers increase 20%~30% when beginning of November that Starbucks starts event.

In conclusion, following like these methods, ad producers can control human mind to buy the goods completely and finally they should not concern their ads achievements. 

Critics say  'How do you explain "approach aversion effect"?' and 'It influences on each person differently' different '. Approach aversion different is defined as people tends to approach to them physically and psychologically. Ad approach to people's mind psychologically with showing the video which moves people's mind. Thus, they say people tend to despise ad. Unfortunately, it is good for ad companies. Because ad companies have only to avoid the making video that people despise. Then, ad companies can make more complete ad. And they criticize with psychology effect is personal. Of course, It is also partly right. However, ad is not focus person but people. That is, ad have to control groups' tendency. Psychological effect show us that most people tend to behave in speculate situation. Thus,It is unnecessary that some people's behavior that is not take psychological effect. Ad focus on the group. Thus, critics' thought is wrong.   

It is not hard to sources that will prove people are controlled by ad producers' psychological skills and the reasons why ad producers should not nervous to their ad. As I mentioned, humans don't know their mind well and can't control well. Human mind is enough controlled by manipulating, but an advertising companies are  always nervous their achievement. Thus, this writing is important to show consumers and ad producers that 'the mind process when you watch the ad' and 'you should not nervous to their ad's achievement'. If people ignore me, people will not know what happen in their mind when they watch the ad and an advertising companies will worry and reconsider their ads. This will be common sense of consumers and may reduce advertising companies's concern. Further, it will be basic of ad psychology and influence on marketing part. 

First draft.

At all times, we are exposed media such as TVs, radios, Internet, smartphones and newspapers. We sometimes ignore the important part of those. Exactly advertisements.

We see it in everywhere, even walking the street. Ad is defined as a form of marketing communication used to encourage, persuade, or manipulate an audience (viewers, readers or listeners; sometimes a specific group) to take or continue to take some action. It is very short time and we think it is not important to decide buying the goods. Also, many people think the ad time is the enjoying time to model that appear the ad.

However, ad is very important thing in the business and company very consider it. And an advertising men always nervous if the ad is completely achieve. But, It is unnecessary concern. Because of my argument that advertising always achieves through moving human mind.

Since Egyptians used papyrus to create sales messages and wall posters, ads appeared too. It is very historical and important video of human life. Of course, ad is connected with human, so ad controls the human's various features. WALTER D. SCOTT said "Advertisements are sometimes spoken of as the nervous system of the business world ... As our nervous system is constructed to give us all the possible sensations from objects, so the advertisement which is comparable to the nervous system must awaken in the reader as many different kinds of images as the object itself can excite". As he said, It is nervous system. However, If you use the skills which can move people's purchasing need and enjoy the making ad, people will think your goods is exciting.

First of all, meaning of the words 'advertising' and 'psychology' is 'Advertising in business is a form of marketing communication used to encourage, persuade, or manipulate an audience (viewers, readers or listeners; sometimes a specific group) to take or continue to take some action.' and 'Psychology is an academic and applied discipline that involves the scientific study of mental function and behaviors.'

And advertising psychology is ' It is a part of business psychology. And it includes psychology which explains the people's behaviors associated with advertisement such as perception about advertisement, memory, the motivation caused by advertisement, behavior and so on, also It includes social psychology which explains consumer's behavior.' 

We are always see the TV, radio, smartphone, SNS and newspaper. There must be advertisement. We sometimes ignore and even are irritated with it. However, advertising is most important part of business and an advertising men is always nervous if their advertising achieve. But people don't know advertising move their mind to goods. Thus, I write this research

Humans don't know their mind well and can't control well. Human mind is enough controlled by manipulating, but an advertising men is always nervous their achievement. If people ignore me, people will not know what happen in their mind when they watch the ad and an advertising men will worry and reconsider their ads. This is common sense of consumers and may reduce advertising men's concern.

Definition of the words 'advertising' and 'psychology' is 'Advertising in business is a form of marketing communication used to encourage, persuade, or manipulate an audience (viewers, readers or listeners; sometimes a specific group) to take or continue to take some action.' and 'Psychology is an academic and applied discipline that involves the scientific study of mental function and behaviors.'

And advertising psychology is ' It is a part of business psychology. And it includes psychology which explains the people's behaviors associated with advertisement such as perception about advertisement, memory, the motivation caused by advertisement, behavior and so on, also It includes social psychology which explains consumer's behavior.' I will show how to control the consumer's mind through advertising psychology.

The first of all, it is cognitive dissonance. It is common to us because of advanced writing class . Cognitive dissonance refers to a situation involving conflicting attitudes, beliefs or behaviors. This produces a feeling of discomfort leading to an alteration in one of the attitudes, beliefs or behaviors to reduce the discomfort and restore balance etc. The example of applying to advertising is next. The cognition which is 'snack is harmful our body' conflicts with the behavior that we eat the snack and make the cognitive dissonance. This makes the customers' purchasing need lower. Thus, through the advertisement the cognition change into 'snack is helpful to supply nutrition' and resolve dissonance.

Secondly, it is classical conditioning. It is unfamiliar psychology theory to us .  Classical conditioning (also Pavlovian conditioning or respondent conditioning) is a kind of learning that occurs when a conditioned stimulus (CS) is paired with an unconditioned stimulus (US). Usually, the CS is a neutral stimulus (e.g., the sound of a tuning fork), the US is biologically potent (e.g., the taste of food) and the unconditioned response (UR) to the US is an unlearned reflex response (e.g., salivation). After pairing is repeated (some learning may occur already after only one pairing), the organism exhibits a conditioned response (CR) to the CS when the CS is presented alone. The CR is usually similar to the UR (see below), but unlike the UR, it must be acquired through experience and is relatively impermanent.The example of applying to advertising is next.
It is the familiar golden arches of McDonalds. Everyone knows that the golden M like arches symbolizes the McDonalds food and then thinking of food often makes a person hungry. So McDonalds has successfully used classical conditioning on almost the entire world to associate their golden arch logo with hunger for food. (Right now just writing about this is making me hungry). I am not just picking on McDonalds every present day advertisements use classical conditioning to pair their product (US) with a certain behavior response (CR). Any advertisement that you hear on the radio or see on the TV is using classical conditioning to make you change your behavior and go and buy their product. Cola, pizzas, cars, and even toilet paper commercials are no exception. Advertisements are made with this psychological principal in mind to dig deep into your mind and your pocket book. So be warned when you are driving down the road and see those golden arches and your stomach starts to give a little growl then you should realize that you are probably being classically conditioned just like Pavlov’s dogs.   

Lastly, it is the decoy effect. Recently, we undergo this effect well. The decoy effect (or asymmetric dominance effect) is the phenomenon whereby consumers will tend to have a specific change in preference between two options when also presented with a third option that is asymmetrically dominated. An option is asymmetrically dominated when it is inferior in all respects to one option; but, in comparison to the other option, it is inferior in some respects and superior in others.
The example of applying to advertising is next.
 Starbucks starts the event that if you buy the 17 coffees, Starbucks give you Starbucks' diary in every end of year. However, the consumers increase 20%~30% when beginning of November that Starbucks starts event.

In conclusion, following like these methods, ad producers can control human mind to buy the goods completely and finally they should not concern their ads achievements. 

Critics say 'It is personal' 'It is overestimate'. They criticize my argument with the the laws of probability which is is used to quantify an attitude of mind towards some proposition of whose truth we are not certain and say my argument violates the laws of probability. Of course, it is partly right. However, the laws of probability is applying all of things in the world. If we followed critics logic, the all theories and invention is false. We think the research without 'if'. As all theories is researched, my argument's logic is same with them. Thus, critics' first refutation is fallacy of hasty generalization. And they criticize with psychology effect personal. Of course, It is also partly right. However, ad is not focus person but people. That is, ad have to control groups' tendency. Psychological effect show us that most people tend to behave in speculate situation. Thus,It is unnecessary that some people's behavior that is not take psychological effect. Ad focus group. Thus, critics' thought is wrong.   

It is not hard to sources that will prove people are controlled by ad producers' psychological skills and the reasons why ad producers should not nervous to their ad. As I mentioned, humans don't know their mind well and can't control well. Human mind is enough controlled by manipulating, but an advertising men is always nervous their achievement. Thus, this writing is important to show consumers and ad producers that 'the mind process when you watch the ad' and 'you should not nervous to their ad's achievement'. If people ignore me, people will not know what happen in their mind when they watch the ad and an advertising men will worry and reconsider their ads. This will be common sense of consumers and may reduce advertising men's concern. Further, it will be basic of ad psychology and influence on marketing part. 

week 10

I finished the requires that you want.

conclusion

It is not hard to sources that will prove people are controlled by ad producers' psychological skills and the reasons why ad producers should not nervous to their ad. As I mentioned, humans don't know their mind well and can't control well. Human mind is enough controlled by manipulating, but an advertising men is always nervous their achievement. Thus, this writing is important to show consumers and ad producers that 'the mind process when you watch the ad' and 'you should not nervous to their ad's achievement'. If people ignore me, people will not know what happen in their mind when they watch the ad and an advertising men will worry and reconsider their ads. This will be common sense of consumers and may reduce advertising men's concern. Further, it will be basic of ad psychology and influence on marketing part. 

week 9

I completely achieved your 1,2,3, and 4 questions

refutation and concession.

1. What is my thesis?

my thesis is  advertising can be always achieved by using psychological skills.

2. What is the opposite position?

It is personal and it is overestimation.

3. What arguments can I anticipate?

a) the laws of probability b) psychology effect personal 

4. How will I counter those arguments?

a) It violates the laws of probability b) the purpose of advertising is universal. 

Critics say 'It is personal' 'It is overestimate'. They criticize my argument with the the laws of probability which is is used to quantify an attitude of mind towards some proposition of whose truth we are not certain and say my argument violates the laws of probability. Of course, it is partly right. However, the laws of probability is applying all of things in the world. If we followed critics logic, the all theories and invention is false. We think the research without 'if'. As all theories is researched, my argument's logic is same with them. Thus, critics' first refutation is fallacy of hasty generalization. And they criticize with psychology effect personal. Of course, It is also partly right. However, ad is not focus person but people. That is, ad have to control groups' tendency. Psychological effect show us that most people tend to behave in speculate situation. Thus,It is unnecessary that some people's behavior that is not take psychological effect. Ad focus group. Thus, critics' thought is wrong.   

week 8

1. I reviewed  Review Google account safety info

2. I read this blog post

3. I read my example confirmation.

4. My confirmation 

1. What is my thesis?

 advertising can be always achieved by using psychological skills.

2. What types of source am I using to defend my thesis? 

 I used psychological theories and relevant examples.  

3. Are my arguments mostly based on evidence, logic or emotion?

 My argument is no hard emotions, most of  my supporting ideas are evidence like examples and theories. And the develop skill is logic. I think it is problem of my writing I write the famed psychological theories and fresh practical examples,but no emotional ideas to support my idea.

own confirmation

Definition of the words 'advertising' and 'psychology' is 'Advertising in business is a form of marketing communication used to encourage, persuade, or manipulate an audience (viewers, readers or listeners; sometimes a specific group) to take or continue to take some action.' and 'Psychology is an academic and applied discipline that involves the scientific study of mental function and behaviors.'

And advertising psychology is ' It is a part of business psychology. And it includes psychology which explains the people's behaviors associated with advertisement such as perception about advertisement, memory, the motivation caused by advertisement, behavior and so on, also It includes social psychology which explains consumer's behavior.' I will show how to control the consumer's mind through advertising psychology.

The first of all, it is cognitive dissonance. It is common to us because of advanced writing class . Cognitive dissonance refers to a situation involving conflicting attitudes, beliefs or behaviors. This produces a feeling of discomfort leading to an alteration in one of the attitudes, beliefs or behaviors to reduce the discomfort and restore balance etc. The example of applying to advertising is next. The cognition which is 'snack is harmful our body' conflicts with the behavior that we eat the snack and make the cognitive dissonance. This makes the customers' purchasing need lower. Thus, through the advertisement the cognition change into 'snack is helpful to supply nutrition' and resolve dissonance.

Secondly, it is classical conditioning. It is unfamiliar psychology theory to us .  Classical conditioning (also Pavlovian conditioning or respondent conditioning) is a kind of learning that occurs when a conditioned stimulus (CS) is paired with an unconditioned stimulus (US). Usually, the CS is a neutral stimulus (e.g., the sound of a tuning fork), the US is biologically potent (e.g., the taste of food) and the unconditioned response (UR) to the US is an unlearned reflex response (e.g., salivation). After pairing is repeated (some learning may occur already after only one pairing), the organism exhibits a conditioned response (CR) to the CS when the CS is presented alone. The CR is usually similar to the UR (see below), but unlike the UR, it must be acquired through experience and is relatively impermanent.The example of applying to advertising is next.
It is the familiar golden arches of McDonalds. Everyone knows that the golden M like arches symbolizes the McDonalds food and then thinking of food often makes a person hungry. So McDonalds has successfully used classical conditioning on almost the entire world to associate their golden arch logo with hunger for food. (Right now just writing about this is making me hungry). I am not just picking on McDonalds every present day advertisements use classical conditioning to pair their product (US) with a certain behavior response (CR). Any advertisement that you hear on the radio or see on the TV is using classical conditioning to make you change your behavior and go and buy their product. Cola, pizzas, cars, and even toilet paper commercials are no exception. Advertisements are made with this psychological principal in mind to dig deep into your mind and your pocket book. So be warned when you are driving down the road and see those golden arches and your stomach starts to give a little growl then you should realize that you are probably being classically conditioned just like Pavlov’s dogs.   

Lastly, it is the decoy effect. Recently, we undergo this effect well. The decoy effect (or asymmetric dominance effect) is the phenomenon whereby consumers will tend to have a specific change in preference between two options when also presented with a third option that is asymmetrically dominated. An option is asymmetrically dominated when it is inferior in all respects to one option; but, in comparison to the other option, it is inferior in some respects and superior in others.
The example of applying to advertising is next.
 Starbucks starts the event that if you buy the 17 coffees, Starbucks give you Starbucks' diary in every end of year. However, the consumers increase 20%~30% when beginning of November that Starbucks starts event.

In conclusion, following like these methods, ad producers can control human mind to buy the goods completely and finally they should not concern their ads achievements. 

week 7

1. I see my friends' examples but I didn't take the any comments :(

2. I read your writing about narration.

3. Narration

My persuasive argument thesis is: 'advertising can be always achieved by using psychological skills.'

1. What do people already know about my topic?

- We are always see the TV, radio, smartphone, SNS and newspaper. There must be advertisement. We sometimes ignore and even are irritated with it. However, advertising is most important part of business and an advertising men is always nervous if their advertising achieve. But people don't know advertising move their mind to goods. Thus, I write this research

2. What research has already been done about my topic?

- http://www.theatlantic.com/magazine/archive/1904/01/the-psychology-of-advertising/303465/2/

specific explanation about advertising psychology and good story about global psychology

- http://sites.ewu.edu/cedp324-sain/2013/08/12/advertisements-and-classical-conditioning-by-natasha-barnhart/

good explanation about classical condition and wonderful examples about connecting with advertisement. 

3. What are the implications of my argument (What if I'm right? What if I'm right and people ignore me?)

 - Humans don't know their mind well and can't control well. Human mind is enough controlled by manipulating, but an advertising men is always nervous their achievement. If people ignore me, people will not know what happen in their mind when they watch the ad and an advertising men will worry and reconsider their ads. This is common sense of consumers and may reduce advertising men's concern.

My narration

Since Egyptians used papyrus to create sales messages and wall posters, ads appeared too. It is very historical and important video of human life. Of course, ad is connected with human, so ad controls the human's various features. WALTER D. SCOTT said "Advertisements are sometimes spoken of as the nervous system of the business world ... As our nervous system is constructed to give us all the possible sensations from objects, so the advertisement which is comparable to the nervous system must awaken in the reader as many different kinds of images as the object itself can excite". As he said, It is nervous system. However, If you use the skills which can move people's purchasing need and enjoy the making ad, people will think your goods is exciting.

First of all, meaning of the words 'advertising' and 'psychology' is 'Advertising in business is a form of marketing communication used to encourage, persuade, or manipulate an audience (viewers, readers or listeners; sometimes a specific group) to take or continue to take some action.' and 'Psychology is an academic and applied discipline that involves the scientific study of mental function and behaviors.'

And advertising psychology is ' It is a part of business psychology. And it includes psychology which explains the people's behaviors associated with advertisement such as perception about advertisement, memory, the motivation caused by advertisement, behavior and so on, also It includes social psychology which explains consumer's behavior.' 

We are always see the TV, radio, smartphone, SNS and newspaper. There must be advertisement. We sometimes ignore and even are irritated with it. However, advertising is most important part of business and an advertising men is always nervous if their advertising achieve. But people don't know advertising move their mind to goods. Thus, I write this research

Humans don't know their mind well and can't control well. Human mind is enough controlled by manipulating, but an advertising men is always nervous their achievement. If people ignore me, people will not know what happen in their mind when they watch the ad and an advertising men will worry and reconsider their ads. This is common sense of consumers and may reduce advertising men's concern.

week 6

1. I read the introduction to the classical argument blog post.

2. I checked out the new 'hidden text' thing I'm doing

- It's some funny haha

3. I read the following information about the introduction of my classical argument.

4. First draft introduction.

At all times, we are exposed media such as TVs, radios, Internet, smartphones and newspapers. We sometimes ignore the important part of those. Exactly advertisements.

We see it in everywhere, even walking the street. Ad is defined as a form of marketing communication used to encourage, persuade, or manipulate an audience (viewers, readers or listeners; sometimes a specific group) to take or continue to take some action. It is very short time and we think it is not important to decide buying the goods. Also, many people think the ad time is the enjoying time to model that appear the ad.

However, ad is very important thing in the business and company very consider it. And an advertising men always nervous if the ad is completely achieve. But, It is unnecessary concern. Because of my argument that advertising always achieves through moving human mind.

1. Attention Grabber
 - I attracted the audience by describing daily situation to them, everywhere they go and advertisement. Then I pointed out something people's stereotype about ad.

2. Explains the topic 
 - In attention grabber, I decided the definition of advertising.

3. My thesis
 - It's clear, I write  'advertising always achieves through moving human mind' in the last sentence of paragraph. It was too simple and nobody would dispute it.

week 4 and week5

1. I don't know how to share teachers' blogs :(

2. I completely finish week 1,2,3 and 4 object

week 3 and research

1. Researching

Source:
http://www.simplypsychology.org/cognitive-dissonance.html

My Topic: 
advertising can be always achieved by using psychological skills.

What I hope to learn from this source:
what is the cognitive dissonance and how to apply ad.

Notes:
1.Cognitive dissonance refers to a situation involving conflicting attitudes, beliefs or behaviors.
2.For example, when people smoke (behavior) and they know that smoking causes cancer (cognition).

3.Attitudes may change because of factors within the person. An important factor here is the principle of cognitive consistency, the focus of Festinger's (1957) theory of cognitive dissonance

4.Festinger and Carlsmith (1959) investigated if making people perform a dull task would create cognitive dissonance through forced compliance behavior.

5.Brehm (1956) was the first to investigate the relationship between dissonance and decision-making. Female participants were informed they would be helping out in a study funded by several manufacturers.

Final Thoughts:

This source is very important and interesting to use my writing. I considered the examples that relevant to ad.

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Source:

http://psychology.about.com/od/behavioralpsychology/a/classcond.htm 

http://sites.ewu.edu/cedp324-sain/2013/08/12/advertisements-and-classical-conditioning-by-natasha-barnhart/

My Topic: 
advertising can be always achieved by using psychological skills.

What I hope to learn from this source:
what is the classical conditioning and how to apply ad.

Notes:
1.Classical conditioning is a type of learning that had a major influence on the school of thought in psychology known as behaviorism.
2.Behaviorism is based on the assumption that learning occurs through interactions with the environment.
3.It's important to note that classical conditioning involves placing a neutral signal before a naturally occurring reflex. 
4.The unconditioned stimulus is one that unconditionally, naturally, and automatically triggers a response. 
5.The unconditioned response is the unlearned response that occurs naturally in response to the unconditioned stimulus.
6.The conditioned stimulus is previously neutral stimulus that, after becoming associated with the unconditioned stimulus, eventually comes to trigger a conditioned response.
7.The conditioned response is the learned response to the previously neutral stimulus.
8. A more modern example is the familiar golden arches of McDonalds. 

Final Thoughts:

This source is very unfamiliar but so interesting . I find and think the examples that relevant to ad.

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Source:

http://www.paulolyslager.com/decoy-effect-price-tables/

My Topic: 
advertising can be always achieved by using psychological skills.

What I hope to learn from this source:
what is the decoy effect and how to apply ad.

Notes:

 1.I found myself intrigued by the psychology of persuasion, how these techniques are used throughout the web and how it affects our decision making

2.The decoy effect, also called the asymmetrical dominance effect, is a phenomenon where people tend to have a change in preference between two options when presented with a third option that is asymmetrically dominated.

Final Thoughts:

This source is very fresh ,therefore interesting . I thought correlation of examples and developed new examples.

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Cognitive dissonance : Cognitive dissonance refers to a situation involving conflicting attitudes, beliefs or behaviors. This produces a feeling of discomfort leading to an alteration in one of the attitudes, beliefs or behaviors to reduce the discomfort and restore balance etc.

Applying to advertising : the cognition which is 'snack is harmful our body' conflicts with the behavior that we eat the snack and make the cognitive dissonance. This makes the customers' purchasing need lower. Thus, through the advertisement the cognition change into 'snack is helpful to supply nutrition' and resolve dissonance.

Classical conditioning : Classical conditioning (also Pavlovian conditioning or respondent conditioning) is a kind of learning that occurs when a conditioned stimulus (CS) is paired with an unconditioned stimulus (US). Usually, the CS is a neutral stimulus (e.g., the sound of a tuning fork), the US is biologically potent (e.g., the taste of food) and the unconditioned response (UR) to the US is an unlearned reflex response (e.g., salivation). After pairing is repeated (some learning may occur already after only one pairing), the organism exhibits a conditioned response (CR) to the CS when the CS is presented alone. The CR is usually similar to the UR (see below), but unlike the UR, it must be acquired through experience and is relatively impermanent.

Applying to advertising : A more modern example is the familiar golden arches of McDonalds. Everyone knows that the golden M like arches symbolizes the McDonalds food and then thinking of food often makes a person hungry. So McDonalds has successfully used classical conditioning on almost the entire world to associate their golden arch logo with hunger for food. (Right now just writing about this is making me hungry). I am not just picking on McDonalds every present day advertisements use classical conditioning to pair their product (US) with a certain behavior response (CR). Any advertisement that you hear on the radio or see on the TV is using classical conditioning to make you change your behavior and go and buy their product. Cola, pizzas, cars, and even toilet paper commercials are no exception. Advertisements are made with this psychological principal in mind to dig deep into your mind and your pocket book. So be warned when you are driving down the road and see those golden arches and your stomach starts to give a little growl then you should realize that you are probably being classically conditioned just like Pavlov’s dogs.   

Decoy effect :  the decoy effect (or asymmetric dominance effect) is the phenomenon whereby consumers will tend to have a specific change in preference between two options when also presented with a third option that is asymmetrically dominated. An option is asymmetrically dominated when it is inferior in all respects to one option; but, in comparison to the other option, it is inferior in some respects and superior in others.

Applying to advertising : Starbucks starts the event that if you buy the 17 coffees, Starbucks give you Starbucks' diary in every end of year. However, the consumers increase 20%~30% when beginning of November that Starbucks starts event.

  

2. Articulate my argument 

1)
I want to argue advertising can be always achieved by using psychological skills. We watch ad everyday and everywhere without thinking and the an advertising men is nervous to achieve their ad. I want to show the consumers and producers my arguments 

2)
My first research questions is 'what is the advertising psychology?'. This question show to the new part of psychology and I feel the fresh and eager to research about it. Thus, I continue my research and I found several advertising theories and examples. And I think 'people can't control their psychology, then if producers use these skills, they always achieve.' Then, I developed the thought and I take the own topic.

3)
a) what is the cognitive dissonance?
b) what is the Classical conditioning?
c) what is the decoy effect?
I'll continue browsing the internet and looking for interesting articles and keeping track of my research with blog posts.

4)
This argument has many connections to the Harvard Sampler. First, it is about psychology. Havard samplers' first content is human mind and my topic consider the human mind too. And It also related Internet because recently ad spread out though internet. Thus, my topic is related to Havard sampler

3. Outline

1. The introduction, which warms up the audience, establishes goodwill and rapport with the readers, and announces the general theme or thesis of the argument.

I will start by describing the situation everyone is already familiar with: ad is everywhere and whenever near you. Then I will shift attention to problems of consumers and ad producers. I will end with my thesis, " advertising can be always achieved by using psychological skills.." 

2. The narration, which summarizes relevant background material, provides any information the audience needs to know about the environment and circumstances that produce the argument, and set up the stakes-what’s at risk in this question. In academic writing, this often takes the form of a literature review.

I will define the words 'psychology' 'advertising' and 'psychology advertisement', and quote  journalist WALTER D. SCOTT mention. and write more explanations.

3. The confirmation,which lays out in a logical order (usually strongest to weakest or most obvious to most subtle) the claims that support the thesis, providing evidence for each claim.

I will start by cognitive dissonance and, in turn, classical conditioning and decoy effect. lastly connected the theories and my argument logical. 

4. The refutation and concession, which looks at opposing viewpoints to the writer’s claims, anticipating objections from the audience, and allowing as much of the opposing viewpoints as possible without weakening the thesis.

    Critics may say 'It is personal' and 'it is overestimation' with  the laws of probability and psychology effect personal. Then, I will criticize again with It violates the laws of probability and the purpose of advertising is universal.  

5. The summation, which provides a strong conclusion, amplifying the force of the argument,  and showing the readers that this solution is the best at meeting the circumstances.

I will close my writing explanation why this writing is important and needed.