week 9

I completely achieved your 1,2,3, and 4 questions

refutation and concession.

1. What is my thesis?

my thesis is  advertising can be always achieved by using psychological skills.

2. What is the opposite position?

It is personal and it is overestimation.

3. What arguments can I anticipate?

a) the laws of probability b) psychology effect personal 

4. How will I counter those arguments?

a) It violates the laws of probability b) the purpose of advertising is universal. 

Critics say 'It is personal' 'It is overestimate'. They criticize my argument with the the laws of probability which is is used to quantify an attitude of mind towards some proposition of whose truth we are not certain and say my argument violates the laws of probability. Of course, it is partly right. However, the laws of probability is applying all of things in the world. If we followed critics logic, the all theories and invention is false. We think the research without 'if'. As all theories is researched, my argument's logic is same with them. Thus, critics' first refutation is fallacy of hasty generalization. And they criticize with psychology effect personal. Of course, It is also partly right. However, ad is not focus person but people. That is, ad have to control groups' tendency. Psychological effect show us that most people tend to behave in speculate situation. Thus,It is unnecessary that some people's behavior that is not take psychological effect. Ad focus group. Thus, critics' thought is wrong.