week 8

1. I reviewed  Review Google account safety info

2. I read this blog post

3. I read my example confirmation.

4. My confirmation 

1. What is my thesis?

 advertising can be always achieved by using psychological skills.

2. What types of source am I using to defend my thesis? 

 I used psychological theories and relevant examples.  

3. Are my arguments mostly based on evidence, logic or emotion?

 My argument is no hard emotions, most of  my supporting ideas are evidence like examples and theories. And the develop skill is logic. I think it is problem of my writing I write the famed psychological theories and fresh practical examples,but no emotional ideas to support my idea.

own confirmation

Definition of the words 'advertising' and 'psychology' is 'Advertising in business is a form of marketing communication used to encourage, persuade, or manipulate an audience (viewers, readers or listeners; sometimes a specific group) to take or continue to take some action.' and 'Psychology is an academic and applied discipline that involves the scientific study of mental function and behaviors.'

And advertising psychology is ' It is a part of business psychology. And it includes psychology which explains the people's behaviors associated with advertisement such as perception about advertisement, memory, the motivation caused by advertisement, behavior and so on, also It includes social psychology which explains consumer's behavior.' I will show how to control the consumer's mind through advertising psychology.

The first of all, it is cognitive dissonance. It is common to us because of advanced writing class . Cognitive dissonance refers to a situation involving conflicting attitudes, beliefs or behaviors. This produces a feeling of discomfort leading to an alteration in one of the attitudes, beliefs or behaviors to reduce the discomfort and restore balance etc. The example of applying to advertising is next. The cognition which is 'snack is harmful our body' conflicts with the behavior that we eat the snack and make the cognitive dissonance. This makes the customers' purchasing need lower. Thus, through the advertisement the cognition change into 'snack is helpful to supply nutrition' and resolve dissonance.

Secondly, it is classical conditioning. It is unfamiliar psychology theory to us .  Classical conditioning (also Pavlovian conditioning or respondent conditioning) is a kind of learning that occurs when a conditioned stimulus (CS) is paired with an unconditioned stimulus (US). Usually, the CS is a neutral stimulus (e.g., the sound of a tuning fork), the US is biologically potent (e.g., the taste of food) and the unconditioned response (UR) to the US is an unlearned reflex response (e.g., salivation). After pairing is repeated (some learning may occur already after only one pairing), the organism exhibits a conditioned response (CR) to the CS when the CS is presented alone. The CR is usually similar to the UR (see below), but unlike the UR, it must be acquired through experience and is relatively impermanent.The example of applying to advertising is next.
It is the familiar golden arches of McDonalds. Everyone knows that the golden M like arches symbolizes the McDonalds food and then thinking of food often makes a person hungry. So McDonalds has successfully used classical conditioning on almost the entire world to associate their golden arch logo with hunger for food. (Right now just writing about this is making me hungry). I am not just picking on McDonalds every present day advertisements use classical conditioning to pair their product (US) with a certain behavior response (CR). Any advertisement that you hear on the radio or see on the TV is using classical conditioning to make you change your behavior and go and buy their product. Cola, pizzas, cars, and even toilet paper commercials are no exception. Advertisements are made with this psychological principal in mind to dig deep into your mind and your pocket book. So be warned when you are driving down the road and see those golden arches and your stomach starts to give a little growl then you should realize that you are probably being classically conditioned just like Pavlov’s dogs.   

Lastly, it is the decoy effect. Recently, we undergo this effect well. The decoy effect (or asymmetric dominance effect) is the phenomenon whereby consumers will tend to have a specific change in preference between two options when also presented with a third option that is asymmetrically dominated. An option is asymmetrically dominated when it is inferior in all respects to one option; but, in comparison to the other option, it is inferior in some respects and superior in others.
The example of applying to advertising is next.
 Starbucks starts the event that if you buy the 17 coffees, Starbucks give you Starbucks' diary in every end of year. However, the consumers increase 20%~30% when beginning of November that Starbucks starts event.

In conclusion, following like these methods, ad producers can control human mind to buy the goods completely and finally they should not concern their ads achievements.