week 7

1. I see my friends' examples but I didn't take the any comments :(

2. I read your writing about narration.

3. Narration

My persuasive argument thesis is: 'advertising can be always achieved by using psychological skills.'

1. What do people already know about my topic?

- We are always see the TV, radio, smartphone, SNS and newspaper. There must be advertisement. We sometimes ignore and even are irritated with it. However, advertising is most important part of business and an advertising men is always nervous if their advertising achieve. But people don't know advertising move their mind to goods. Thus, I write this research

2. What research has already been done about my topic?

- http://www.theatlantic.com/magazine/archive/1904/01/the-psychology-of-advertising/303465/2/

specific explanation about advertising psychology and good story about global psychology

- http://sites.ewu.edu/cedp324-sain/2013/08/12/advertisements-and-classical-conditioning-by-natasha-barnhart/

good explanation about classical condition and wonderful examples about connecting with advertisement. 

3. What are the implications of my argument (What if I'm right? What if I'm right and people ignore me?)

 - Humans don't know their mind well and can't control well. Human mind is enough controlled by manipulating, but an advertising men is always nervous their achievement. If people ignore me, people will not know what happen in their mind when they watch the ad and an advertising men will worry and reconsider their ads. This is common sense of consumers and may reduce advertising men's concern.

My narration

Since Egyptians used papyrus to create sales messages and wall posters, ads appeared too. It is very historical and important video of human life. Of course, ad is connected with human, so ad controls the human's various features. WALTER D. SCOTT said "Advertisements are sometimes spoken of as the nervous system of the business world ... As our nervous system is constructed to give us all the possible sensations from objects, so the advertisement which is comparable to the nervous system must awaken in the reader as many different kinds of images as the object itself can excite". As he said, It is nervous system. However, If you use the skills which can move people's purchasing need and enjoy the making ad, people will think your goods is exciting.

First of all, meaning of the words 'advertising' and 'psychology' is 'Advertising in business is a form of marketing communication used to encourage, persuade, or manipulate an audience (viewers, readers or listeners; sometimes a specific group) to take or continue to take some action.' and 'Psychology is an academic and applied discipline that involves the scientific study of mental function and behaviors.'

And advertising psychology is ' It is a part of business psychology. And it includes psychology which explains the people's behaviors associated with advertisement such as perception about advertisement, memory, the motivation caused by advertisement, behavior and so on, also It includes social psychology which explains consumer's behavior.' 

We are always see the TV, radio, smartphone, SNS and newspaper. There must be advertisement. We sometimes ignore and even are irritated with it. However, advertising is most important part of business and an advertising men is always nervous if their advertising achieve. But people don't know advertising move their mind to goods. Thus, I write this research

Humans don't know their mind well and can't control well. Human mind is enough controlled by manipulating, but an advertising men is always nervous their achievement. If people ignore me, people will not know what happen in their mind when they watch the ad and an advertising men will worry and reconsider their ads. This is common sense of consumers and may reduce advertising men's concern.